• by Lisa Singer , Staff Writer, February 8, 2023

Behind the Scenes with Tiffany Carver 

General Mill's Tiffany Carver talks about pushing the envelope, trusting her gut and the toys at the bottom of the cereal box...she used to get to choose them!

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“It's a tough decision to make, to really put yourself first, and this probably wouldn't have happened, if cancer wouldn't have happened. I wouldn't have done this…but it's funny how things work, right? You end up where you're supposed to be.” And that where for Tiffany Carver is General Mills' enterprise lead of global marketing data strategy, a position she believed was “completely outside her wheelhouse.” But after experiencing such a life changing event, she realized she could do anything if she tried. In this episode of Brand Insider: BTS, Tiffany talks about her new found confidence, reevaluating her priorities, and her short-lived career as a pop star...look out Britney Spears! You can watch the entire conversation here: