Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation

  • June 18, 2021

When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide customers through the insurance shopping process. Policygenius' CRM manager, Sara Yamamoto, shows us that sometimes it’s the little things, it turns out, …

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