Tag results for "database marketing"
- Bernie Sanders' BERN Will Search And Target VotersThe online tool allows anyone to contribute to the campaign's voter databas ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Whe ...
- Chick-fil-A: Caring For Customers Personally Through EmailEmily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Consumers Would Sell Their Personal Information To Brands For $153Personal data is so valuable that many consumers stopped using an onli ...
- V12 Data Expands Its Email Address Append DatabaseMarketers can add permission-based email addresses to their files with V12 Data ...
- Failing Fast: Marketers Share Lessons From Email MistakesOf course, every company will make its share of mistakes. The questi ...
- Data-Sharing Customers Want Benefits, Not Just TransparencyDMA research shows that consumers understand their data powers the internet, a ...
- Dishing On Data: Marketers List Their Priorities And ConcernsMost marketers are happy with the data they're getting -- and th ...
- GDPR Is Not Just About Consent -- Why All The Panic?Marketers are getting scared as May's deadline looms, but legitimate interests ...
- Adobe Campaign Now Supports Hadoop Big Data FrameworkAdobe announced the addition of a Hadoop connector to Adobe Campaign th ...
- The Data Swamp: Forrester Study Shows Lack Of Transparency In MarketUsers of data -- especially third-party data -- complain of a la ...
- Adobe Unveils Actionable AI Insights For Adobe TargetAdobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Bluecore Raises $35M For Personalized Retail MarketingRetail marketing technology platform Bluecore procured $35 million in Series C fundi ...
- Blueshift Releases Cross-Channel 'Live Personalization' SuiteSan Francisco-based marketing technology company Blueshift announced the general availability of i ...
- 73% Of Broadband Consumers Want To Tightly Control Their Personal DataWhile the Internet of Things will produce mountains of data, many consume ...
- IT C-Suite Confused About GDPR And Personal DataSenior IT executives appear confused over what constitutes personal data under GDP ...
- Home Depot: Single Point of Truth = Crowd Of StakeholdersBuilding a so-called "single point of truth" is something marketers are tryi ...
- GDPR Woes: Companies Still Not Ready For Regulation, Study ShowsThe majority of companies are still unprepared for the European Union Da ...
- Schenectady 12345It is a false notion that deterministic data and observed, self-identified da ...
- 19% Of Execs Secretly Believe Digital Transformation Projects Are A Waste Of TimeAmong other things, the Internet of Things can aid the digital transformati ...
- Modular Email Templates Save Time, ResourcesTwo out of three email marketers believe they don't have enough resourc ...
- IoT Legal Issues: It's All About The DataLegal departments at brands typically handle legal issues that those brands m ...
- Betabrand Increases Sales With Email PersonalizationBetabrand increased email revenue by 16.7% after partnering with Sailthru to uni ...
- TwinSpires.com Partners With Emarsys For Kentucky DerbyTwinSpires.com has partnered with Emarsys to leverage the company's B2C marketing clo ...
- Zeta Global Raises $140M To Power Its Marketing CloudZeta Global announced a late-stage equity and debt-funding round on Thursday ...
- Oracle Boosts Marketing Cloud Services With Added AI, Chat FeaturesOracle unveiled new chat features and adaptive intelligence to its Customer Experien ...
- LinkedIn Launches Tools For Audience Targeting LinkedIn has launched Matched Audiences, a suite of three targeting tools th ...
- Full Circle Insights Adds Interactive, Analytic DashboardsFull Circle Insights released two new solutions to its marketing management platfo ...
- DMP Reltio Raises $40M, Earmarks Funds For Staffing, Global ReachReltio plans to go on a hiring spree with the added investmen ...
- How To Reframe Identity The notion of identity is at the core of so-called people-based marketin ...
