Tag results for "database marketing"
- How To Reframe Identity The notion of identity is at the core of so-called people-based marketing. ...
- Nielsen Says 'Hello' To Artificial IntelligenceNielsen has added a layer of artificial intelligence to its marketing cloud ...
- Big Data Analysis Firm ActionIQ Gets $13MActionIQ just raised $13 million from Sequoia Capital and other investors. Simply ...
- Radius Democratizes B2B DataRadius announced the launch of a new data repository on Tuesday that ...
- AppsFlyer Launches Data Tool PivotAppsFlyer has announced the launch of a new data science tool that ...
- Reach Analytics Helps Spring Clean Email DataReach Analytics expanded its B2C marketing platform on Tuesday with response modeling, ...
- Campaign Monitor Acquires Tagga, Turns To CRMEmail marketing services provider Campaign Monitor announced the acquisition of Tagga, a ...
- Einstein Goes Live, Teams Up With WatsonSalesforce announced the release of Einstein -- a layer of artificial intelligence ...
- RedPoint Global Launches Customer Engagement HubData management company RedPoint Global announced the release of a new customer ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product MarketingReal-time data provider Neustar named media and marketing vet Julie Fleischer as ...
- Bluecore To Announce Rebrand At eTail, Launch New RTIM PlatformBluecore will officially rebrand from an email marketing company to a Real ...
- A.S. Watson Group Partners With Rubikloud, Invests $70M In Big DataThe largest health and beauty retailer in Asia and Europe has partnered ...
- LiveRamp Launches IdentityLink, Omnichannel Audience SolutionLiveRamp, a provider of omnichannel audience solutions, on Thursday announced it was ...
- Business Email Marketing Is Moving On -- Opt-In Or Ship OutThe DMA announces its fight against the new ePrivacy draft rules, which ...
- Continuously Building a Better MousetrapDuring her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AEG, ...
- Picking an Attribution Model There are many attribution models that can be deployed by your brand ...
- Poor Data Costs UK Companies 6% Of TurnoverAround 6% of annual revenue is being lost through poor quality data, ...
- Data Replacing Demographics Is Making FMCGs Sell DirectDemographics are too general, but they're all the FMCGs have unless they ...
- How To Win Back Disengaged SubscribersInactive subscribers can negatively impact a campaign and email deliverability. Spencer Kollas, ...
- Double Opt-In Makes For Better Qualified ListsThe double opt-in process will often result in higher-quality recipients and lists. ...
- GDPR Is Inevitable -- Email Marketers Should Rejoice, Then RepermissionThe regulator has made it clear that there is no choice over ...
- Advertisers Must Learn How To Use DataThe future of brand advertising and targeting resides in data, but too ...
- Microsoft Ignite: How Algorithms, The Cloud, IoT And Data Are Changing Cloud ComputingAlgorithms, the cloud, the internet of things, and data — a combination ...
- Market For Big-Data Management Tools Expected To Grow By Double DigitsA new Forrester report projects that the market for tools for managing ...
- Can Email Marketers Be Expected To Be GDPR Ready Before The Regulator?The DMA is checking up on businesses' progress in preparing for GDPR ...
- Marketers' Ability To Use Data Gains SophisticationU.S. marketers reported record levels of confidence in the practice of data-driven ...
- Oracle Launches Audience Data MarketplaceOracle announced the launch of a new B2B data marketplace on Friday ...
- A People-Based Data Renaissance Is Underway -- And It's About Time!Integrating offline data with online data is fast becoming a much-needed reality ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use ItThere's capturing data and then there's putting that data to use. Internet-connected ...
- Quality Always Beats Quantity In Email MarketingIt might be tempting to send your company's latest newsletter to everyone ...
