Tag results for "database marketing"
- Business Email Marketing Is Moving On -- Opt-In Or Ship OutThe DMA announces its fight against the new ePrivacy draft rules, which ...
- Continuously Building a Better MousetrapDuring her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AEG, ...
- Picking an Attribution Model There are many attribution models that can be deployed by your brand ...
- Poor Data Costs UK Companies 6% Of TurnoverAround 6% of annual revenue is being lost through poor quality data, ...
- Data Replacing Demographics Is Making FMCGs Sell DirectDemographics are too general, but they're all the FMCGs have unless they ...
- How To Win Back Disengaged SubscribersInactive subscribers can negatively impact a campaign and email deliverability. Spencer Kollas, ...
- Double Opt-In Makes For Better Qualified ListsThe double opt-in process will often result in higher-quality recipients and lists. ...
- GDPR Is Inevitable -- Email Marketers Should Rejoice, Then RepermissionThe regulator has made it clear that there is no choice over ...
- Advertisers Must Learn How To Use DataThe future of brand advertising and targeting resides in data, but too ...
- Microsoft Ignite: How Algorithms, The Cloud, IoT And Data Are Changing Cloud ComputingAlgorithms, the cloud, the internet of things, and data — a combination ...
- Market For Big-Data Management Tools Expected To Grow By Double DigitsA new Forrester report projects that the market for tools for managing ...
- Can Email Marketers Be Expected To Be GDPR Ready Before The Regulator?The DMA is checking up on businesses' progress in preparing for GDPR ...
- Marketers' Ability To Use Data Gains SophisticationU.S. marketers reported record levels of confidence in the practice of data-driven ...
- Oracle Launches Audience Data MarketplaceOracle announced the launch of a new B2B data marketplace on Friday ...
- A People-Based Data Renaissance Is Underway -- And It's About Time!Integrating offline data with online data is fast becoming a much-needed reality ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use ItThere's capturing data and then there's putting that data to use. Internet-connected ...
- Quality Always Beats Quantity In Email MarketingIt might be tempting to send your company's latest newsletter to everyone ...
- ICO Statement Shows Continued Commitment To UK Privacy Law UpdateThe ICO's role has always involved working closely with regulators in other ...
- Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is ControlPeople are nearly ten times as willing to swap an email address ...
- Sorry, Email Marketers -- The Public Just Doesn't Trust YouThree in four consumers think that brands do not treat data properly ...
- Brexit -- It's Business As Usual For Email And GDPR ComplianceBrexit does not affect email marketers' need to be GDPR-compliant within two ...
- B2B Email Marketers: Brace -- And Start Spring Cleaning NowCleaning lists will improve open and click-through rates, and in two years ...
- Microsoft Purchase Of LinkedIn Is A Data And Advertising PlayMicrosoft is buying LinkedIn for $26.2bn in a deal that the two ...
- Two Years To Go Until GDPR Becomes The LawOn 25 May 2018 the General Data Protection Regulation (GDPR) will come ...
- Predictive Consumer Experiences: The Promise Of The Internet Of ThingsThe Internet of Things and personalization are a good mix. Knowing the ...
- Why Big Data Can Weigh You Down, And What To Do About ItMarketers may think there can never be too much data, but unless ...
- Yes Lifecycle Analytics Platform Tracks Customer Engagement, Behavior In Real-TimeDigital marketing company Yes Lifecycle Marketing announced the release of a new ...
- Two Words Will Get You Through GDPR -- Informed ConsentThe GDPR headlines reference huge fines, but digital marketers need to focus ...
- The Devil Made Him Do ItJim Sterne, Founder of the eMetrics Marketing Optimization Summit, wrote The Devil's ...
- Adobe Unveils New Marketing Cloud Powered By Data ScienceAfter a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and a ...
