Building a so-called "single point of truth" is something marketers have been recently trying to figure out. As a people-based brand, The Home Depot sees most interaction happen in stores. Erin Everhart, Senior Manager, Media talks about task force committee set up with the purpose of figuring out what the one source of truth is and how different datapoints (in Home Depot's case, in-store, POS, online, CRM and email, call center data, etc.) can be stitched together.
MODERATOR Jonathan Schwartz, Co-Founder & CEO, Bullseye Strategy; PANELISTS Matt Annerino, EVP Marketing, CRM & Analytics, Live Nation Entertainment, Erin Everhart, Senior Manager, Media, The Home Depot, Nathan Hau, Senior Director, Performance Marketing, Realtor.com, Walker Lockhart, Director of Product, Nordstrom
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