- Aflac's Catherine Hernandez-Blades on Data and CSR
Show Daily: Videos, Nina Lentini - Tuesday, August 28, 2018
"An insurance company sells a promise," Catherine Hernandez-Blades, SVP, chief brand a ...
- Gone Crackers!
Show Daily, Nina Lentini - Wednesday, August 22, 2018
Steve Smith, editorial director of events at MediaPost, is opening Day ...
- Not Just Paper Towels: Georgia-Pacific Goes From Product-centered To Providing Better Experience
Show Daily, Nina Lentini - Wednesday, August 22, 2018
John Strom, senior vice president of marketing at Georgia-Pacific, leads off wi ...
- A Conversation On Brand Building In The Social Space
Show Daily, Nina Lentini - Wednesday, August 22, 2018
Jennifer Mangold, senior manager, global social media at HomeAway.com, and Sarah Ne ...
- First Party Data Lessons Learned
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Megan: Hindsight’s a beautiful thing. What big lesson have you learned regardi ...
- Woof! No Two Dogs Are Alike: Canine Personalization
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Brett Podolsky, co-founder, The Farmer’s Dog On “End to End Personalization” We’ ...
- Bringing It All In-house At Nordstrom
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Michelle Alfaro, senior manager, programmatic display advertising, Nordstrom, with Steve Smith, MediaPo ...
- Mining First-Party Gold Or How To Peek Under The Covers
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Joyce Szudzik with AEG worldwide: first party data comes from ticketing system ...
- Tide's 'Loads Of Hope' Delivers Comfort To Wildfire Victims
Marketing Daily, P.J. Bednarski - Friday, August 17, 2018
Since 2005, the Procter & Gamble brand has brought its portable laund ...
- Home Depot: Single Point of Truth = Crowd Of Stakeholders
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Building a so-called "single point of truth" is something marketers are tryi ...
- Singing a different tune: Where Dolly Parton helps in media attribution
Show Daily, Wayne Friedman - Friday, August 26, 2016
Attribution is balance of art and science -- and Dolly Parton mig ...
- Less Drowning By Numbers: 'Use Your Data More Responsibly'
Show Daily, Wayne Friedman - Thursday, August 25, 2016
Cross-channel marketing is already a daunting task when it comes to executi ...