Tag results for "mpbmis"
- Aflac's Catherine Hernandez-Blades on Data and CSR"An insurance company sells a promise," Catherine Hernandez-Blades, SVP, chief brand a ...
- Gone Crackers!Steve Smith, editorial director of events at MediaPost, is opening Day ...
- Not Just Paper Towels: Georgia-Pacific Goes From Product-centered To Providing Better ExperienceJohn Strom, senior vice president of marketing at Georgia-Pacific, leads off wi ...
- A Conversation On Brand Building In The Social SpaceJennifer Mangold, senior manager, global social media at HomeAway.com, and Sarah Ne ...
- First Party Data Lessons LearnedMegan: Hindsight’s a beautiful thing. What big lesson have you learned regardi ...
- Woof! No Two Dogs Are Alike: Canine PersonalizationBrett Podolsky, co-founder, The Farmer’s Dog On “End to End Personalization” We’ ...
- Bringing It All In-house At NordstromMichelle Alfaro, senior manager, programmatic display advertising, Nordstrom, with Steve Smith, MediaPo ...
- Mining First-Party Gold Or How To Peek Under The CoversJoyce Szudzik with AEG worldwide: first party data comes from ticketing system ...
- Tide's 'Loads Of Hope' Delivers Comfort To Wildfire VictimsSince 2005, the Procter & Gamble brand has brought its portable laund ...
- Home Depot: Single Point of Truth = Crowd Of StakeholdersBuilding a so-called "single point of truth" is something marketers are tryi ...
- Singing a different tune: Where Dolly Parton helps in media attributionAttribution is balance of art and science -- and Dolly Parton mig ...
- Less Drowning By Numbers: 'Use Your Data More Responsibly'Cross-channel marketing is already a daunting task when it comes to executi ...
