Commentary

Gone Crackers!

Steve Smith, editorial director of events at MediaPost, is opening Day 3. He brings news about a change in branding via Barnum’s Animal Crackers, which had depicted animals in cages for decades. Now, the packaging frees the animals and shows them in the wild. 

A big thank you goes out to the event sponsors, who keep these things small enough for peers to mingle and relate. He invites feedback for the next Brand Marketing Insider Summit.

And soon, we’ll hear from John Strom, senior vice president, marketing for Georgia-Pacific.

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