• Crunching The Map: Crunch Fitness's Geo-Targeting Workout
    Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit.
  • Inventing An Audience: Lionsgate Hunts For The New Moviegoer
    When COVID closed movie theaters, Lionsgate quickly pivoted to premium video on demand. Now, it had only had to create awareness of this option.
  • Identity As A Strategy: Planning The Cookie-less Future
    Two months ago, Freddie Liversidge (bottom left), got married ... and he's still getting ads for weddings as he surfs the net. As Global Director of Digital Activation at HP, he says he loves the data we have "but I do get fed up when I get chased around the Internet by a pair of shoes."
  • Case Study: The Method Is The Message
    Joybird's Eric Tsai recommended looking at the strengths versus the weaknesses within your ecosystem and asking whether you are going after mass or niche.
  • Rethinking Relevance, Messaging And Context Beyond The Crisis
    How do you plan when media, consumer patterns, the economy itself are in flux? What is the new normal?
  • Buying Biden: Politics Is About To Eat The Internet
    Most money will be going into video because it is the best medium to persuade, according to exec at Democratic consulting firm.
  • Case Study: Waking Up To Gaming
    In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deeper into the gaming industry.
  • Case Study: ShopRite's Paperbird Soars
    Who would have thought you could find namaste in the paper products aisle? But that's just what Wakefern Food Corp. did for Shop Rite.
  • Hair Care Brand Curls Makes Waves During Crisis
    Reliant on live events, Curls Beauty Brands pivoted quickly to virtual, doing six events a month, including classes on how to recreate hair styles with their products.
  • Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right Time
    The pandemic has been good to some companies, including one that sells cleaning supplies directly to consumers.
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