You want some influence marketing quickly -- with not much accountability, or even reality? The Russians have something to sell you.
In speaking at the OMMA LA event, Jeff Suhy, president and partner of creative agency Mop Op, says you can get lift from influencing marketing via fake Instagram “likes” through a “Russian Vending Machine”.
The actual vending machine has seen in an upscale shopping center near the Kremlin in Moscow, according to Refinery29 story. One can purchase as many as 10,000 followers (from dummy accounts) for under $70. For 50 Russian rubles, one can buy ...
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business -- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeat consumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials (150 iterations that are tested), and 3,300 email creatives.
Kar says the company can ...
In a presentation today at the Email Insider Summit Europe, Claire Stockhill, Solicitor at Irwin Mitchell LLP, warned about the hefty fines associated with violations of these new rules. Companies could risk a fine of 20 million euro or 4 percent of annual global turnover if they fail to comply with these guidelines.
Both countries have different consumers and email copy and design both have to reflect those differences. A photo of someone smiling may work in one country but not in another. Lottoland has found that in Switzerland, a country full of proud citizens, imagery of mountains and chocolate goes a long way to increase engagement.