• App Messaging: Push, Retain, Repeat
    "Think of a sports team app you might have." With the team's app, you get notification of a game beginning. Plus, it's important to pull customers back into the app.
  • Apps in the Coming Wave of Privacy Regulations
    At the very least, he said, companies doing business in California or with residents of the Golden State will have to put a link on the home page of their websites that reads "Do Not Sell My Information."
  • How Apps Can Actually Make Money
    "We didn't have a paid subscription until a few years ago. We had put the product in the store. It was a huge mistake." WeatherBug's Mike Brooks advised app developers to focus on subscription.
  • The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementation
    Most of the brand's customers are new to the category, buying their first home security system and SimpliSafe was not doing a good job at onboarding those users.
  • Navigating the In-App Ecosystem
    "Remember getting lost? My kids are, like, that's so stupid. I don't miss getting lost. How about searching for something? [Apps are a way] to organize time and energy."
  • Case Study: Magnetizing The Mall Of America
    "What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
  • The 168-Year-Old DTC Startup
    The move to 1:1 marketing has paid off for Haven Life, which was purchased by Mass Mutual a decade ago and launched in 2015.
  • Case Study: HP's In-Housing Evolution
    Because HP wants its media to work hard, it looked at reasons why, besides cost, it should bring programmatic buying in-house and found several reasons.
  • The Amazon Inventory
    Havas Chicago's programmatic strategy team is unique in that it sits with media, social and search team to take a full-funnel approach to media buying. Amazon, said Sarah Koch, VP, Programmatic Strategy Director (above with microphone), is just one DSP.
  • How Do You Buy?
    Two entities make up TechStyle's programmatic value: Time and depth of data. And, its buying strategy involves "trying to debunk [the idea] that programmatic is complex" by clearly defining everything and apportioning time thusly.
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