New artificial/voice intelligence devices from Amazon and Google are just at the beginning of disrupting consumer purchasing. But will it also affect jobs among retailers?
“There’ll be shifting of resources; new jobs created that are going to be about the experience,” says Greg Hedges, director of strategy for RAIN, in speaking at MediaPost’s Marketing AI event.
“Maybe in a retail store you'll need to ask a digital assistant where the TVs are,” he says. “Maybe the Geek Squad can tell you how to use it, or which one is better for you.” Hedges says, for example, if ...
Increasingly TV networks can be a more attractive buy for political candidates and political issues versus local TV stations.
Will Feltus, senior vp of National Media Research, a political media agency, speaking at the MediaPost TV Insider Summit, says because TV stations continue to be a dominant media planning component when it comes all kind of political campaigns, their spot rates prices have grown accordingly.
So much so, he says, TV networks shows can offer better pricing. For example, a weekend network TV news shows, such as ABC’s “This Week with George Stephanopoulos” was priced at $7,500 ...
Positec Tool -- an older skewing power tools and lawn care equipment brand found at Lowe’s-- was looking for a different media approach for its big fourth quarter selling period.
Instead on focusing on its traditional 35-54 Nielsen demographic and its typical associated cable TV networks -- such as Fox News Channel, and the DIY Network -- it looked at more advanced TV targeting data.
“We were letting the media push our [media planning/buying],” says Lindsay Hendricks, senior media manager of Positec Tool.
Hendricks says for its brand to succeed it needed to expand to ...