Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit.
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video on demand. Now, it had only had to create awareness of this option.
Two months ago, Freddie Liversidge (bottom left), got married ... and he's still getting ads for weddings as he surfs the net. As Global Director of Digital Activation at HP, he says he loves the data we have "but I do get fed up when I get chased around the Internet by a pair of shoes."
Joybird's Eric Tsai recommended looking at the strengths versus the weaknesses within your ecosystem and asking whether you are going after mass or niche.
How do you plan when media, consumer patterns, the economy itself are in flux? What is the new normal?
Most money will be going into video because it is the best medium to persuade, according to exec at Democratic consulting firm.
In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deeper into the gaming industry.
Who would have thought you could find namaste in the paper products aisle? But that's just what Wakefern Food Corp. did for Shop Rite.
Reliant on live events, Curls Beauty Brands pivoted quickly to virtual, doing six events a month, including classes on how to recreate hair styles with their products.
The pandemic has been good to some companies, including one that sells cleaning supplies directly to consumers.