It takes guts to admit your mistakes but, as Hedy Payghambari, Director of Marketing and Media at Papa Murphy's, says, " Behind every win is a line of failure. You have to fail, learn fast and adapt."
Lisa O'Brien, brand marketing lead for the company that made QSR history in 2019, spoke to MediaPost's Brand Insider QSR Summit.
While QSR brands would rather have their own delivery systems, now they are busy learning how to profit from the aggregators.
When Fazoli's marketing team saw that its restaurant in Nicholasville, Kentucky (population 28,000), was a hotbed of mobile app participation, it had to know why. Turns out the general manager there knew her regular guests and would talk to them about the benefits of using the brand's mobile app. "She'd say, 'Just give me your phone, I'll do it for ya,'" said Jodie Conrad, CMO at Fazoli's. Conrad spoke Tuesday at MediaPost's Brand Insider QSR Summit about the company's mobile app and loyalty journey. Fazoli's is a premium QSR with an Italian concept founded in …
On Tuesday, the audience at MediaPost's Brand Insider QSR Summit heard a thorough presentation from Ashley Travis, Director of Digital Strategy, Yum! Brands, who has also worked at Starbucks and Amazon. She reviewed the loyalty programs of days gone by, including punch cards and key cards and noted how overwhelming it all is for customers today since everyone has a loyalty program now. "So why are we doing this?" she asked, then providing some ways companies are managing their loyalty programs today. Removing friction for consumers is at the top of her list. When …
When Pancheros Mexican Grill launched its new digital-first campaign, the strategy for advertising was to "win the neighborhood." Ryan Murrin, Vice President of Marketing & Franchise Development, told MediaPost's Brand Insider QSR Summit Monday how the brand relaunched its app to create perceived reach in a three-mile radius around its restaurants. With the launch of delivery, online ordering increased, the participation rate was up by 23% and app downloads and signups almost tripled. One of the most interesting developments was a campaign around National Queso Day, which occurs in September. Pancheros offered free queso on …
A&W's core consumer is still the baby boomer -- "but it's 2020 and we have to evolve." Now, half of its national advertising is digital.
It is seriously in the business of building its brand into communities and vice versa, CMO Alison Hiatt said in a presentation at MediaPost's Brand Marketing Summit QSR on Monday.
Did you know we scroll through the equivalent of a 13-story building's worth of content every day? So we were told by Jorge Oliveira, Lead Media, Digital & Social Channels at Burger King. And of those messages, 10,000 are brand messages. "It's hard to stand out," he put it mildly.
Talk about jumping at an opportunity! During the Stanley Cup playoffs, the Las Vegas Golden Knights were playing the Washington Capitals so in Vegas, people were told that nobody should be using capital letters during that time.