by Nina Lentini on Nov 13, 9:26 AM
Rick Hasselbeck, chief commercial officer at GE Appliances, told our Brand Insider Summit D2C, how his team is bringing good pizza to consumers.
by Nina Lentini on Nov 12, 12:41 PM
Using texting and radio, Francis Ford Coppola Winery told brand's local loyalists the winery was open despite Sonoma County's wildfires.
by Nina Lentini on Nov 12, 11:35 AM
There it was, a small tech store in the Big Apple, a store no one had heard of. And then it discovered podcasting, and Policygenius was on a lot of people's lips.
by Nina Lentini on Nov 12, 10:55 AM
When D2C brands look to develop new products, how do they use the data they have to help them go forward -- or not?
by Nina Lentini on Nov 12, 9:37 AM
In the beginning -- 2015 -- Brett Podolsky was doing all the cooking and delivering with his co-founder of The Farmer's Dog.
by Nina Lentini on Nov 11, 12:19 PM
Eric Bandholz, the founder of Beardbrand, came up with a very cool idea one day while flying over the Grand Canyon on his way to who knows where.
by Nina Lentini on Nov 11, 11:44 AM
"There is no more linear process to reaching the consumer. We have to blend traditional fundamentals with today's realities. We have to be scrappy, flexible and in constant test-and-learn mode."
by Nina Lentini on Nov 11, 10:42 AM
Kelsey Cohen, Director of Growth for Bloomscape, a 20-month-old D2C startup selling plants online out of Detroit, detailed ways to strike up a conversation with your potential customers by creating content. She calls it "content mapping."
by Nina Lentini on Nov 11, 10:18 AM
Attendees at our Brand Insider Summit D2C perked up when they heard from Mark Wynohradnyk, brand director of Gravity Products, which markets blankets.
by Nina Lentini on Nov 11, 9:43 AM
"What was cool is no longer cool anymore," said the former CMO of Boxed, offering virtual reality as an example.
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