• Cross Channel Consistency is a Challenge When Marketing Departments Are Siloed
    Creating a consistent customer experience across channels is a challenge for marketers, according to a panel of brands at Email Insider Summit Barcelona today.
  • Amazon Relies on Leadership Principles to Drive Email Program
    Amazon counts 300 million active users, Michael Le, email marketing manager at Amazon Marketing Services, revealed at the Email Insider Summit in Europe today.
  • GDPR Is Coming: Get Compliant or Pay Millions of Euro in Fines
    European privacy regulations GDPR are going into effect next year, and marketers should be preparing their processes in order to be compliant with these new laws.In a presentation today at the Email Insider Summit Europe, Claire Stockhill, Solicitor at Irwin Mitchell LLP, warned about the hefty fines associated with violations of these new rules. Companies could risk a fine of 20 million euro or 4 percent of annual global turnover if they fail to comply with these guidelines. In order to use personal data, marketers have to get consent and not just rely on implied consent. The box has to …
  • Email Offers an Open Road for Growth for Open Road Media
    Ebook publisher Open Road Media publisher has some 10,000 ebooks by 2500 authors and relies on email to sell these books in its direct-to-consumer business.
  • Germany Vs. Australia: Different Email Consumers
    Sending an email to a consumer in Australia is a different job than sending an email to a consumer in Germany, Jakob Anzszka, online marketing manager at Lottoland revealed in a presentation at Email Insider Summit Barcelona today.Both countries have different consumers and email copy and design both have to reflect those differences. A photo of someone smiling may work in one country but not in another. Lottoland has found that in Switzerland, a country full of proud citizens, imagery of mountains and chocolate goes a long way to increase engagement.
  • Think Customer First: Conversion Tips From European Email Marketers
    Thinking about the customer to develop your content is the best way to drive conversions, according to panelists at the Email Marketing Summit in Barcelona today.
  • Electronic Arts Puts Gamers First, Using Data To Personalize Email
    Stephanie Sczech is the global director of Lifecycle Marketing at EA, and kicked off the first day of the Email Insider Summit with a keynote address on "Email 2.0: From Campaign to Real-Time Experience."
  • Welcome To Day 1 Of The Email Insider Summit
    Welcome to the Email Insider Summit at the Ritz-Carlton on Amelia Island in (somewhat) sunny Florida! We're excited you've joined us, and we're looking forward to talking about all things email marketing over the next three days.