Commentary
Germany Vs. Australia: Different Email Consumers
- by editor , June 26, 2017
Sending an email to a consumer in Australia is a different job than sending an email to a consumer in Germany, Jakob Anzszka, online marketing manager at Lottoland revealed in a presentation at
Email Insider Summit Barcelona today.
Both countries have different consumers and email copy and design both have to reflect those differences. A photo of someone smiling may work in one country but not in another. Lottoland has found that in Switzerland, a country full of proud citizens, imagery of mountains and chocolate goes a long way to increase engagement.
