Yuck, but that was the metaphor 360i's David Berkowitz struck while grilling Crowd Factory CEO Sanjay Dholakia during a mock "RFP" session of social media vendors at OMMA Social.
That's what OMMA Social programming chair and emcee (and Social Insider columnist) Cathy Taylor asked Tim Mahlman, Chief Revenue Officer, Klout to distinguish. Specifically, she asked him to focus on "clout with a C."
food companies lead the way
some good things, some bad things about Amex's social media strategy
Carla Bourque of Buddy Media recounts a campaign for Pretzel Crisps that grew their Facebook fan base from 6,000 to 45,000, and achieved a coupon redemption rate of 16%.
The big dawg of search is sniffing around social.
"like you own your nouns"
David Kidder is echoing the wisdom of an anonymous Facebook VP who said "advertisers are now developers." Advertising as app development: a brave new world, but also one that's considerably more demanding in terms of resources, time commitment, and necessary expertise on the part of advertisers.
It's a Pavlovian reward.
It's all about cats.