Commentary

Social Media Is Taking A Larger Share Of Online Ad Impressions

  • by , Staff Writer, October 27, 2011

Candy titan Mars Inc. served up 2.97 billion ad impressions on social sites, making up about 33% of its total impressions served in the first half of 2011, according to comScore's Eli Goodman.  Next up was Kraft, where social impressions made up 22% of total impressions served.

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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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