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ERIK SASS

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • 'Smore,' New Science Mag For Girls Launches in The Daily Blog on 05/26/2017

    Many of the most popular titles for girls are aimed at advice about fashion and beauty. 'Smore' targets girls ages 7-12 with a range of fun, age-appropriate comic-style content about science, math and engineering.

  • Digital Engagement Index in Social Media & Marketing Daily on 05/26/2017

    Between Wednesday (5/24) and Thursday (5/25), H&M rose from #19 to #5 on the leaderboard thanks to a 123% increase in digital engagements. Primarily supported by a 243% spike in new YouTube views, this increase in activity was likely driven by the announcement of the brand's new loyalty program, as well as buzz about the company's Memorial Day deals.

  • Must We Be Bitmoji? Snapchat Says Yes in The Social Graf on 05/26/2017

    Probably hoping to get maximum value from its acquisition of Bitmoji last year, Snapchat made the switch with little fanfare earlier this week.

  • Facebook Instant Articles Now Support Google AMP in The Daily Blog on 05/25/2017

    Amid growing disillusionment among publishers with Facebook's Instant Articles, the social network is hoping to win back some favor by making its publishing service compatible with other major platforms. It's unclear if these efforts will make up for ad front problems.

  • Digital Engagement Index in Social Media & Marketing Daily on 05/25/2017

    From Tuesday (5/23) to Wednesday (5/24), TNT tracked a 1804% increase in digital engagements, thanks to 1.8M content interactions captured on the TV network's official YouTube channel. The company's most engaging post was a promotional video for Claws, an original TNT series, set to debut on June 11, which tracked 603K interactions.

  • Bomb-Making Manuals On Social Media in The Social Graf on 05/25/2017

    In one case The Times found and reported a Facebook page advocating jihad, but Facebook declined to remove it, saying it had not violated "community standards."

  • Facebook Works To Pop Filter Bubbles in The Daily Blog on 05/24/2017

    To combat the "filter bubble" phenomenon, Facebook is going in the opposite direction, at least in its Trending results. It will now allow users to view reports from multiple news publishers on a given subject, hopefully yielding different perspectives on the same topic.

  • Digital Engagement Index in Social Media & Marketing Daily on 05/24/2017

    On Tuesday (5/23), Gillette uploaded a YouTube video for the company's Father's Day campaign, "Go Ask Dad." The sweet ad, which shows fathers coaching their unsuspecting sons through things like "how to tie a tie" via a Siri-like personal assistant app, has garnered 3.3M views since release, pushing Gillette to the #4 spot of the leaderboard with a 13,695% increase in digital engagements.

  • EU Cracks Down On Social Media Hate Speech  in The Social Graf on 05/24/2017

    The EU law would require big social platforms to make it easier for users to flag offending content.

  • Scribd Adds News To Subscription Service in The Daily Blog on 05/23/2017

    Beginning this week, as part of their $9-per-month subscription, Scribd members will get access to a variety of content from publications including The New York Times, The Wall Street Journal, The Guardian and Financial Times, as well as from other news orgs publishing online, like NPR and ProPublica.

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