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Erik Sass is editor of Publishers Daily. You can reach Erik at

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  • Digital Engagement Index in Digital News Daily on 08/23/2017

    On Tuesday (8/21), Victoria's Secret posted an image to Instagram of model Lais Ribeiro watching the solar eclipse. The image garnered 362K Likes within 24 hours, helping the lingerie brand climb to the #10 spot of the leaderboard with a 115% increase in digital engagements.

  • Google Works On News Subs, Facebook Bows Publisher Logos in Publishing Insider on 08/23/2017

    Google is working on an online news subscription service that will allow publishers to charge readers for content, rivaling a similar service already under development by Facebook. Facebook is trying to sweeten its own offerings with the addition of publisher logos, enabling more specific branding and audience development.

  • Will Hate Trigger A Religious Revival Via Social Media? in Social Media Insider on 08/23/2017

    Religion remains a powerful force in American life and is capable of uniting people from different communities. A religious revival now, in reaction to the dangerous outburst of overtly racist and anti-Semitic ideology, would have numerous precedents in the previous Great Awakenings - a series of Christian mass revivals that swept America from 1730 to 1980.

  • Bannon Returns To Breitbart, Revenge To Be Served Hot in Publishing Insider on 08/22/2017

    Rght-wing rabble-rouser and erstwhile senior White House strategist Steve Bannon has returned to his roost atop Breitbart News. The move ensures the supply of online vitriol and borderline incitement won't run out any time soon.

  • Cover Story: 'New Yorker,' 'Economist' Break Out Klan Robes For Trump in Publishing Insider on 08/21/2017

    While many American politicians have been accused of pandering to white supremacists, few have done it so overtly, or successfully, as President Donald Trump.

  • Bannon Calls 'American Prospect' Editor, Sets His Agenda  in Publishing Insider on 08/18/2017

    Steve "The Gaslighter" Bannon, perhaps with cigar and glass of bourbon in hand, decided to call American Prospect cofounder and coeditor Robert Kuttner, supposedly to talk about China policy. But in reality, to undermine his boss and issue a series of threats to defenestrate rival members of the Hobbesian madhouse that is the Trump White House.

  • Grindr Launches 'Into,' LGBTQ Lifestyle Pub in Publishers Daily on 08/18/2017

    Gay hookup app Grindr is leaping into the Speedo-filled pool of gay lifestyle publishing with the official launch of Into, a new digital magazine targeting LGBTQ millennial audiences. Short and long-form content spans in-depth cultural reporting, style advice, art photography, investigative journalism and interviews.

  • Digital Engagement Index in Digital News Daily on 08/16/2017

    On Tuesday (8/15), Sprite uploaded a YouTube video as part of the company's "PiPa Offer, 2017," featuring tennis players drinking Limca, Sprite and Fanta soda. The video garnered 8M views within 24 hours, helping the beverage company land at the #1 spot of the leaderboard with a 2013% increase in digital engagements.

  • Newspapers Highlight Role With Blank Pages in Publishing Insider on 08/17/2017

    More than 200 local newspapers in Minnesota and North Dakota employed the same eye-catching tactic to highlight the importance of newspapers to their local communities.

  • Digital Engagement Index in Digital News Daily on 08/15/2017

    An Instagram post shared by GoPro as part of the company's "Photo of the Day" series, which features images captured by members of the "GoPro Family," helped the tech company climb to the #10 spot of the leaderboard on Monday. The post, showing South Tyrol in northern Italy, garnered 287K content responses in under 24 hours.

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