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ERIK SASS

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Digital Engagement Index in Digital News Daily on 09/22/2017

    On Wednesday (9/20), Netflix published the official YouTube trailer for Marvel's "The Punisher," a new television series premiering this year on the American streaming service. Tracking 4.6M views between Wednesday and Thursday (9/21), the video was the #1 YouTube upload shared by Netflix in the past 30 days, helping the brand climb from the #11 to the #1 spot of the leaderboard with an impressive 4.8M digital engagements.

  • Google Puts AI Behind Sub Sales in Publishing Insider on 09/22/2017

    Google is putting its formidable artificial intelligence capabilities at the disposal of publishers in order to boost their digital subscription sales. The AI programs will draw on Google's own user data to identify likely subscribers and produce individualized marketing offers.

  • Digital Engagement Index in Digital News Daily on 09/21/2017

    Lyft climbed from the #103 to the #26 spot of the leaderboard yesterday with an impressive 326% increase in digital engagements. Driving this spike were 18 new video uploads to the official Lyft YouTube channel on Tuesday (9/19), the most popular of which was titled "Behind the Scenes of "It Matters How You Get There."

  • Concert Taps Index Exchange For Programmatic in Publishing Insider on 09/21/2017

    Publishers are continuing their move into bespoke programmatic with a new partnership between Concert, a publisher-controlled ad platform owned by Vox Media and NBCUniversal, and programmatic tech and ad marketplace Index Exchange. The collaboration will enable advertisers to make programmatic buys of targeted ad inventory within brand-safe environments.

  • Consumers Trust Each Other - Brands, Not So Much in Social Media Insider on 09/20/2017

    A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media was effective in raising brand awareness and customer satisfaction.

  • Should Newspapers Start Lifting Paywalls For Trump Speeches? in Publishing Insider on 09/20/2017

    Whatever your opinion of the man, President Donald Trump has been a payday for certain media companies, thanks to his penchant - make that talent - for creating unremitting controversy.

  • Digital Engagement Index in Digital News Daily on 09/19/2017

    The NFL earned the #1 spot of the leaderboard yesterday, thanks to a YouTube video posted on Thursday (9/14), which highlighted the Houston Texans vs. Cincinnati Bengals during week 2 of the 2017 NFL season. Tracking 1M views between Thursday and Monday (9/18), the video ranks as the #1 video shared by the sports league within the past week.

  • Snap Blocks Al-Jazeera Discover Channel At Saudi Request in Publishing Insider on 09/19/2017

    The Saudi regime claims that Al Jazeera's Arab-language Discover Publisher Channel, launched in May, violated its local laws by stirring up dissent and acting to the detriment of the kingdom on behalf of foreign interests.

  • Digital Engagement Index in Digital News Daily on 09/18/2017

    Geico earned the #10 spot on the leaderboard yesterday (9/17), thanks to a YouTube video posted on Friday (9/15), featuring Jonathan Brooks and actress/musician Junko Goda performing in an opera house. Tracking 3.8M views between Friday and Sunday (9/17), the video ranks as the #1 video shared by the insurance giant within the last 30 days.

  • Facebook Stops Advertisers Changing News Headlines in Publishing Insider on 09/18/2017

    Facebook is now forbidding the practice of rewriting or editing news article headlines, blurbs and descriptions. The move is aimed at advertisers that were altering the headlines in link previews used to promote content, sometimes changing the meaning of the headline.

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