by David Goetzl on Feb 28, 9:25 PM
Media execs for years have been pulling their hair out trying to find a way to do something that would seem a breeze with today's info superhighway: Buying a spot or print page online. Turns out it's been harder than understanding craps or navigatin...
by David Goetzl on Feb 28, 9:05 PM
Members of the committee trying to launch the eBay-powered online media exchange acknowledge they've lacked something in the PR area, that they've failed in explaining the system's purpose and logistics. Now, they may have more to question: At the co...
by Wayne Friedman on Feb 28, 7:13 PM
It's tough to avoid the metaphors you have at a business conference in Las Vegas. But there was the Entertainment Marketing panel during the 4A's convention yesterday with lots of graphics of chips, dice, and playing cards --which may not be the exa...
by Jack Feuer on Feb 28, 5:08 PM
It makes sense that the 4As Media Conference would find its way to Las Vegas sooner or later. Anyone who has ever seen the comedy team of Mandel & Grubbs take apart a Media Conference panel, or Irwin Gotlieb tinkle the ivories on a lobby piano, or th...
by Wayne Friedman on Feb 28, 4:47 PM
Virgin Mobile has just tapped its third agency in a year, naming Durham, NC-based McKinney to handle its estimated $30 million account. Virgin, as you may recall, isn’t exactly one. It’s been burning through ad shops like its youth market cell ph...
by Joe Mandese on Feb 28, 1:12 PM
The team behind Project Apollo has released the first “live†case study findings from the ambitious single-source measurement system and it shows – are you sitting down? – that this sophisticated form of “consumer-centric measurement†pro...
by Joe Mandese on Feb 28, 12:39 PM
Both Publicis and Interpublic made considerable noise about the expansion of their base in online and digital media – Publicis going so far as to assert that 25% of its revenues would come from online and/or mobile marketing by 2010 – but a highl...
by Joe Mandese on Feb 28, 12:31 PM
Speaking of media buying exchanges, the AAAA has announced a deal with Arbinet-thexchange to build and implement the “ebiz for media†registry, an industry-wide cross-media electronic trading directory. While not intended to be an open market exc...
by Joe Mandese on Feb 28, 11:47 AM
The drive toward commercial audience ratings is already beginning to impact the way TV networks format commercial breaks in their shows. That’s the top line of a new commercial pod analysis being released today at the AAAA media conference. The ana...
by Joe Mandese on Feb 28, 11:20 AM
The festivities haven’t even officially begun and the AAAA media conference is already proving to be an interesting game of one-ups-manship. First OMD chief Joe Uva trumps the conference news by announcing his move to CEO of Spanis...
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