• Digital Influencers for Brands: How far should they go?
    Digital media influencers needs to be invested in brands -- but not too much. “We actually believe what we are talking about,” says Joanna Franco, co-creator, Shut Up and Go, in speaking at OMMA LA, about her content efforts around brands.  Franco says “that’s what we did with AT&T.” She says influencers needs to be invested in the brands. Concerning influencers, Tyler Starrine, associate strategy director of Huge says:  “You need to give them access to the brand.” For example, she says, that means letting them have the ability to ask questions. Starrine says the wrong approach ...
  • Ad-blocking and DVRs: How Similar?
    Ad-blocking and traditional DVR/time shifting behavior have much in common. Speaking at OMMA LA, Nick Frontiera, account director of Saatchi & Saatchi LA, says about DVRs: “It hasn’t killed the [TV] medium; ad blocking looks to do the same [for digital].” Dan Davies, director of media sciences of MullenLowe Mediahub, agrees: “Not everyone has a DVR.” And concerning ad-blocking for media users, he says “it’s probably smaller [population] than those that have a DVR.” Jon Haber, co-founder of Giant Spoon, says: “I wonder if ad-blocking is a symptom of a bigger problem.” Haber says small publishers ...