Commentary
Ad-blocking and DVRs: How Similar?
- by Wayne Friedman , Staff Writer, July 19, 2016
Ad-blocking and traditional DVR/time shifting behavior have much in common.
Speaking at OMMA LA, Nick Frontiera, account director of Saatchi & Saatchi LA, says about DVRs: “It hasn’t killed the [TV] medium; ad blocking looks to do the same [for digital].”
Dan Davies, director of media sciences of MullenLowe Mediahub, agrees: “Not everyone has a DVR.” And concerning ad-blocking for media users, he says “it’s probably smaller [population] than those that have a DVR.”
Jon Haber, co-founder of Giant Spoon, says: “I wonder if ad-blocking is a symptom of a bigger problem.” Haber says small publishers as content creators might have to think about different distribution systems. He adds perhaps big content creators will need to focus on monetization.
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
My comment here grew too long, and my computer crashed; but I sent a copy of the draft to my wife first, just in case, and I finished it there on the http://projectvrm.org blog: http://blogs.harvard.edu/vrm/2016/07/19/humanizing-the-great-ad-machine/ . Hope it makes full sense.