Commentary

Ad-blocking and DVRs: How Similar?

Ad-blocking and traditional DVR/time shifting behavior have much in common.

Speaking at OMMA LA, Nick Frontiera, account director of Saatchi & Saatchi LA, says about DVRs: “It hasn’t killed the [TV] medium; ad blocking looks to do the same [for digital].”

Dan Davies, director of media sciences of MullenLowe Mediahub, agrees: “Not everyone has a DVR.” And concerning ad-blocking for media users, he says “it’s probably smaller [population] than those that have a DVR.”

Jon Haber, co-founder of Giant Spoon, says: “I wonder if ad-blocking is a symptom of a bigger problem.” Haber says small publishers as content creators might have to think about different distribution systems. He adds perhaps big content creators will need to focus on monetization.

1 comment about "Ad-blocking and DVRs: How Similar?".
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  1. Doc Searls from ProjectVRM, July 19, 2016 at 6:27 p.m.

    My comment here grew too long, and my computer crashed; but I sent a copy of the draft to my wife first, just in case, and I finished it there on the http://projectvrm.org blog: http://blogs.harvard.edu/vrm/2016/07/19/humanizing-the-great-ad-machine/ . Hope it makes full sense.

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