by Wayne Friedman on Aug 14, 1:31 PM
Longtime digital video marketers moving to linear TV video have an unusual creative task — especially for companies with a more business-to-business emphasis.
1000bulbs.com targets electricians, maintenance professionals, building owners and architects that buy in bulk. A highly musical number was the way to go for the company. At MediaPost TV & Video Insider Summit, Jeremy Foster, vp of marketing and product development of the company, said inspiration for the creative came from marketers such as Dollar Shave Club and Free Credit Report. “When we watch TV, it needs to be distracting,” says Foster. “We need to be entertaining.” …