• Who Moved My Platform? Changing Acquisition Channels Mid-COVID
    Things change when you have a pandemic. And sometimes that's for the best. Indeed, panelists at Wednesday's Brand Insider Summit D2C agreed as much.
  • When Theaters Went Dark, Fandango Pivoted To Consumers Stuck At Home
    A lot of people, probably most, think of Fandango as a movie ticket purveyor. That it is. But it also own Rotten Tomatoes and Vudu and provides tons of entertainment content.
  • Daily Harvest Focuses On Innovators To Understand What's Next
    The brand also partners with its identified innovators and early adopters to create food and bring it to market in eight weeks. "You get to ride this curve up, and it is a virtuous marketing cycle."
  • Brand Insider Attendees Name Their Biggest Challenges Facing Acquisition
    "Maintaining the efficiency and lower CPAs," said one respondent. "Trying to scale that for the rest of the year is hard with the uncertainty of COVID-19."
  • No BS: Tecovas Invests In Authenticity To Sell Cowboy Boots D2C
    The role of most marketers today is around performance. Boards want to see ROI. But there are some marketers out there who are questioning some of those assumptions and Rich Lesperance, CMO at Tecovas, is one of them.
  • Flattened By COVID, Zenni Optical Banked On Nimbleness To Battle Back
    Zenni has been setting itself up for success by creating a story, a personality around its brand in the last few years.
  • SimpliSafe Fine-tuning Its Brand Proposition In Home-security Category
    SimpliSafe, which sells DIY home security directly to consumers, is shooting four new holiday spots as we speak with Robert Larson, an ex-burglar who is now a family man. He's not likely to be recognized on the street as he wears a mask, and not the COVID kind either.
  • 2 Industries Present Case Studies, Takeaways Learned From Email Campaigns
    A takeaway: Create consistency in what users hear online and offline. Have marketing meets with other departments to make sure the message matches value.
  • 3 Brands Pivot To Content In Winning Ways As COVID-19 Rears Its Ugly Face
    "We used email to send out all the content we were producing at a very low cost," said Jacksonville Jaguars marketing director.
  • Brooklinen Says Testing, Learning, Small Steps In Email Personalization Really Add Up
    Find the right message, and target consumers based on what they're looking at on your website, said company's director of email and retention.
« Previous Entries