The company ran up against city, county and state regulations that varied during the crisis and even more so during reopening that followed.
Initially, the PGA had not been feeding fans' appetite for the human interest angle. "Going forward, there will be a balance between action, the leaderboard and human interest stories."
The interesting aspect of this is that McDonald's had looked to 2020 to turn from a product-based messaging approach to a consumer-centric approach and the crisis put the plan on the back of a rocket ship.
As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do they just work with them so long that they come to know?
"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit via Zoom, "because of its reach and scale. It's a powerful channel."