by Joe Mandese on Mar 24, 6:56 PM
by Joe Mandese on Mar 24, 6:40 PM
by Joe Mandese on Mar 24, 6:29 PM
by Erik Sass on Mar 24, 6:13 PM
Somewhat off topic, re: Louis C.K., the funniest stand-up comedian I have ever seen. His comedy concert "Shameless" is a masterpiece. Here's his appearance on Conan O'Brien. http://www.youtube.com/watch?v=LoGYx35ypus
by Joe Mandese on Mar 24, 6:12 PM
by Erik Sass on Mar 24, 6:08 PM
Robert Hayes of Showtime is talking about the perils of establishing a half-hearted or pro forma presence on social media sites, citing Twitter as the latest and greatest in a series of services that have inflated expectations: “On Twitter people want things right away, they want that answer right there, right then, and if you’re not prepared to provide that, it could backfire in a huge way.†This reminds me of standup comedian/god Louis C.K.’s appearance on Conan O’Brien earlier this year, when he observed that as technology advances by leaps and bounds, “everything’s amazing, nobody’s happy.†His example: on …
by Joe Mandese on Mar 24, 6:02 PM
by Erik Sass on Mar 24, 5:52 PM
So what role do ad and media agencies play in social media campaigns? Are they even necessary? Depends who you ask. On one hand Showtime brought most of its social media responsibilities in-house, according to Robert Hayes, senior vice-president and general manager of digital media for Showtime, but there can be a role for agencies too: Showtime uses agencies "for application development, and to negotiate CPMs for us on some of the media buys, to optimize the flight. We do a lot of A-B testing, and we’re just not large enough, to be honest, to go out there and do …
by Joe Mandese on Mar 24, 5:48 PM
by Joe Mandese on Mar 24, 5:37 PM