The Fine Line Between Social Media Marketing And Hyping

That line came up during the Social Scramble panel, and it indeed seems to be a blurry one.

So how will people know where to draw the line?

According to Deep Focus’ Ian Schafer, it will depend on people going over the line.

“They’re going to learn the hard way,” he said. “If there’s an uprising and consumers are rising up and saying I’m not going to read this blog anymore.”

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