by editor on Feb 7, 4:55 AM
Email data offers the most insight for Merlin Entertainments than any other channel, but the company uses a multichannel approach to help drive conversions.
by editor on Feb 6, 5:42 AM
Data collection starts in the store for The North Face Europe. In a keynote at EIS EU, Chiara Rossitti, revealed that the company collects email addresses during events. "It is the perfect occasion to collect the data," she said.