• Organic search: A big missing data piece of the puzzle
    Missing one of those big pieces of search data?Speaking at MediaPost Search Insider Summit, Mike Gauld, vp/director of search for DigitasLBi, says for him its: “Organic search data -- from a keyword standpoint.” He says his agency works with a number of Fortune 100 brands where over 50% of traffic comes from organic search and where only 10% to 15% comes from the homepage.  That said, he says: “Having paid search data; having every other data point we possibly can, has been a great proxy -- in a certain way.” Owen says: “But at ...
  • Next-Gen Messaging At MediaPost's Email Insider Summit
    Today's theme is "Next-Gen Messaging" and we'll be chatting about how technology is transforming the email marketing landscape.
  • Email: Attribution: Not Fair?
    Is attribution not fair for email marketers? Speaking at MediaPost's Email Insider Summit, Ellen Ablow, director of CRM and Marketing Operations for Survey Monkey, thinks so. “I hate attribution because it is not fair,”  says Ablow. “I’ve never done email as an acquisition channel; it’s never fair." She adds:  “You are never first touch because someone had to get that email address. And you are rarely last touch because you are coming into the site in order to do X -- and there is in-site messaging that takes over.” “People are ...
  • Day 1 Of The Email Insider Summit Kicks Off
    Day 1 of the Email Insider Summit kicked off today as email marketers from all walks of life ascended to the Stein Eriksen Lodge in Park City, Utah. Amidst talks of DMPs, ESPs and KPIs, a constant praise of the beautiful surroundings is palpable. At 8,500 feet above sea level, the Stein Eriksen Lodge has world-class views of the surrounding valley and the ski slopes that attendees will enjoy this afternoon. Born and raised in the San Francisco Bay Area, this California native is convinced that she has arrived at a certifiable winter wonderland. The trees lit up with ...