• I Know That Half My Advertising Doesn't Work, And I Just Don't Know How To Sync Everyone Around Measuring Which Half
  • The Nasty Cycle Of Debate Surrounding Online Display Advertising Explained For You Here
  • What's The Best Metric For Measuring Online Campaigns? Well, We Know What's Not The Best (Click Here To Find Out)
  • Here's A MediaPost Headline 10 Years From Now
  • Reach, Frequency & Re-Tweeting
  • Some Views On Views
  • A Twitter Update, It Is
  • The Virility Of Virality (Or Is It The Other Way Around?)
  • The Last Straw For The Last Click
  • Click Bits From Campaign Attribution At OMMA Metrics
    Cory Treffiletti, President, Managing Partner, Catalyst:SF, asks panelists at OMMA Metrics & Measurement if the click is dead. Akin Arikan, Director of Product Strategy, Unica: The click is dead. The ad impression is dead. The answer is somewhere between the initial Akin Arikan, Director of Product Strategy, Unica: The click is not dead it just smells funny. We will always measure it. Clicks will be a diagnostic, but it's not a metric. Esco Strong, Senior Group Manager, Atlas Institute, Microsoft: If the last click isn't dead, it's on its way out. Online has always held the promise ...
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