• by Joe Mandese  @mp_joemandese, July 31, 2009

Introducing the “Measuring Video and Virality” panel at OMMA M&M this afternoon, moderator and comScore director-product management Tania Yuki cringed just a little bit when she uttered the V word.

“Virality isn’t really a word,” she noted, adding that, “my soul dies just a little bit whenever” she uses the word.

“It’s closest cousin is virility.

Not sure what that means, but look forward to hearing the panel’s thoughts.

Yuki