"Getting IT leadership support, senior leadership support has been critical ... in driving automation forward."
"One datapoint I find interesting is how often people go back to the email. If they go back to the email, then they have to be happy with it."
Says Uber's Wayne Miller, "We know a tremendous amount about what a user wants. We're able to detect the patterns and behaviors that we expect people to take to get to the 'happy path.'"
When email deliverability issues arose just before Sleep Number's biggest sale of the year just before Labor Day weekend, the brand knew it had too recover quickly.
"We are working on developing a mobile app, which will have a lot of those personalization tactics and, hopefully, more to get us to that North Star of personalization, which is having that 1:1 conversation with our members."
One bit of advice from Southwest Airlines's Kayla Beck: "When you have an existing relationship with a vendor, and you can capitalize on it, it's a win-win. If you have that opportunity to use existing vendors, consider those."
Because of HIPPA laws, Merz has to go through a third party to purchase competitive terms in order to gain traction through competitive search. "It's a battle every day at 12:01 a.m. when bidding for the words begins."
A surprising development unveiled: Uber Eats is opening restaurants in neighborhoods unserved by certain cuisines. This news came during a discussion about search and QSRs.
From emails to mobile apps, social channels to weather targeting, Scotts Is breaking through the clutter with multiple touchpoints.
From an email with the incorrect date on an upcoming event sent to pass holders to an offer that ended at 12 - midnight or noon? - to one that caused great alarm among senior citizens, this panel fesses up and learns from mistakes.