Less than two months ago, their agency specializing in email marketing was acquired by the well-established Responsys in an undisclosed cash-and-equity arrangement. Smith-Harmon, founded six years ago, has annual revenues of about $2 million.
The deal gives Responsys, which has a focus on the technology backbone of email marketing, access to Smith-Harmonâ€™s acclaimed creative and design capabilities. Both are expanding into cross-channel communications, looking to help clients ...
In 2010, an aim is to â€œreally optimize that share-to-social work flow, so marketers will be able to control the content that is actually being shared.â€ Some of that â€œcontrolâ€ involves content on landing pages.
AAA email marketing head Lara Conn said the travel company is starting to use share-to-social functions in email, and local AAA clubs ...
The Atlanta-based firm, which recently had its 10th anniversary, has been profitable for six years running and has ample cash on hand from venture-capital backers, Nussey said.
Further, an IPO might force the company to manage for the short-term rather than be free to make investments that could take time to pay off, Nussey said during an interview in ...
It came to light Monday during the keynote address given by Merkle senior vice president Eric Kirby.
Email marketers could begin to approach Facebookâ€™s 100 million U.S. users to build their email lists. This month, Facebook says marketers will be able to begin asking its members for their primary Facebook email addresses.
â€œIt may turn out that Facebook becomes a key component of your email list growth strategy,â€ Kirby told the ...
1) Have you clearly defined what multi-channel means to your business? Do you use a consistent language and terminology?
2) Are you open to the natural channel conflict?
3) Do you access to data? Can you manage the data?
4) Do you give customers a choice?
5) Have you optimized the synergy between media channels?
Interested in learning more about these, contact Miller -- vice president, market development at Return Path -- ...
"Often times, marketers are not structured for multi-channel marketing," he said, citing silos between various departments under the marketing umbrella.
Those de facto walls can include the email, search, digital and mobile groups, which are all "battling for budget dollars."
The divisions make it difficult to identify the tactics that are successful in a particular campaign -- to "understand what that customer saw before" making a purchase.
Marriott said it's important to condition or incentivize ...
As we prepped for this session, we discovered that Multi Channel means something different to every marketer, even those in the same vertical. We are Sheryl Biesman, Pharmavite (producer of Nature Made vitamins), Matthew Kirsch, Walgreens, Chris Marriott, Acxiom, and myself. We first made an attempt to define "multi channel marketing." How does this sound to you?
Companies are not constructing mobile landing pages for email marketing campaigns, Boyd said.
There are thousands of iPhone apps, but how many ask for an email address, Boyd asked rhetorically. A â€œmissed opportunity,â€ he said.
He also said Facebook Connect could be an important development.
â€œThere is healthy competition, which I think is really significant,â€ Turnerâ€™s lead engineer said.
Bronson also said there are opportunities for Samsung and Nokia to offer different applications to compete.
At Turner on the content side, Bronson said CNNâ€™s iPhone app has been successful.
Turner also has a multi-layered relationship with the NBA, which is committed to mobile marketing ...
Two key insights: placing a personâ€™s name in an email subject line increases open rates (by 20% in this case). And sending fewer emails appears to be more effective than a heavier load.
The test centered on the â€œTournament Challengeâ€ on ESPN.com, where fans log-in to offer their predictions and fill out brackets for the NCAA hoops event.
ESPN uses â€œTournament Challengeâ€ less as a revenue driver and ...