Commentary

Marketers Should Look to Capture Data in Mobile

Dylan Boyd, vice president of sales and strategy at eROI, said marketers are missing an opportunity to capture email addresses and other personal information through mobile Web sites and landing pages.

Companies are not constructing mobile landing pages for email marketing campaigns, Boyd said.

There are thousands of iPhone apps, but how many ask for an email address, Boyd asked rhetorically. A “missed opportunity,” he said.

He also said Facebook Connect could be an important development.

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