DAVID GOETZLformer writer for MediaPost
Articles by David All articles by David
- Online All Star: Donnie Williams in
OMMA Magazine Supplement on
Remember that famous quote about the Battle of Waterloo being won on the playing fields of Eton? It has been said sports build character and can serve as solid preparation for a career as a leader.
- RCN Boasts Fastest Net Speed In Boston, Ups Stream Experience in
RCN, the overbuilder that provides triple-play service in parts of the Northeast, looks to have faster Internet service than some of the country's largest cable operators. Netflix found RCN's average speed of 2.42 Mbps topped second-place Charter Communications (2.19) by 11% in the April-June period.
- A Buyer's Guide To E-Cigarette TV Ads in
Marketing of electronic cigarettes (e-cigs for short) continues to generate immense interest and controversy. So, with the controversy, where can e-cig marketers air TV spots? Check out this buyer's guide. Based on communications with networks and others, it asks the question whether a particular TV outlet accepts the ads?
- 'Big Bang' And 'NCIS' Lead Poll Of Favorite Shows in
CBS's position as the network with the most viewers is amplified in a new poll that has four of its shows topping the list of America's favorites. Based on the Harris poll of nearly 2,300 adults, "The Big Bang Theory," "NCIS," "Criminal Minds" and "CSI:" lead the rundown, respectively.
- Tribune Broadcasting Names Dollenmayer Marketing Head in
Brian Dollenmayer, who spent close to 20 years at Fox, is moving to Tribune in a top marketing role. Dollenmayer will oversee marketing at WGN America and will work with Tribune's 23 local stations and multicast networks as executive vice president/ marketing and promotions.
- Moonves: TV And Online Pricing Heading Towards Parity in
Some years ago, then-NBCUniversal chief Jeff Zucker authored that memorable warning about media companies needing to be careful in trading analog dollars for digital pennies. Economically, it didn't make sense to urge advertisers to shift budgets online en masse when the cost of buying TV was still so much higher. Zucker later said the gap had closed to analog dollars and digital dimes. But the spread, of course, remained massive. On Wednesday, CBS CEO Leslie Moonves indicated dollars are about to become platform neutral. No more analog-digital divide.
- NBC Partners With Electus To Develop Telenovelas in
NBC has an arrangement with Electus to develop a trio of novelas, looking for one 13-episode version to make it to the network with multiple episodes running weekly. "We believe there is huge potential for telenovelas to be adapted and developed for American viewers," stated NBC entertainment chief Jennifer Salke. "These stories clearly have resonance across all cultures and nationalities."
- Industry Groups Work Toward Content Identification Standard in
The Coalition for Innovative Media Measurement and Society of Motion Picture and Television Engineers continue to work toward joining a pair of identifiers for ad and video content, Ad-ID and EIDR. The goal is to create an industry coding standard using the two, which identify advertising and movie/TV content, respectively.
- Interested In Being A Media Mogul? Cross The Pond in
It's time to get over to the U.K. You'll be the most powerful person in media. You'll trump Page, Sandberg, Cook, Bezos, Murdoch and Sorrell.
- CBS-TWC Grudge Match Ends As NFL Season Approaches in
After a month-long standoff, CBS and Time Warner Cable reached a deal Monday that brought CBS programming back to the homes of millions of TWC subscribers. The agreement restores CBS-owned local stations in New York, Los Angeles, Dallas and other markets to TWC customers as well as Showtime across the cable operator's footprint.