Commentary

Multiple Questions on Multi-Channel

Return Path's Stephanie Miller and three marketers offered five questions companies should ask when conducting an audit of their multi-channel marketing programs.

1) Have you clearly defined what multi-channel means to your business? Do you use a consistent language and terminology?

2) Are you open to the natural channel conflict?

3) Do you access to data? Can you manage the data?

4) Do you give customers a choice?

5) Have you optimized the synergy between media channels?

Interested in learning more about these, contact Miller -- vice president, market development at Return Path -- via stephanie.miller@returnpath.net.

Next story loading loading..