1) Have you clearly defined what multi-channel means to your business? Do you use a consistent language and terminology?
2) Are you open to the natural channel conflict?
3) Do you access to data? Can you manage the data?
4) Do you give customers a choice?
5) Have you optimized the synergy between media channels?
Interested in learning more about these, contact Miller -- vice president, market development at Return Path -- via email@example.com.