Ach, the OMMA Social privacy panel is taking on some illicit, and possibly illegal tones. First, moderator and 360i digital marketing guru David Berkowitz shares an anecdote about a cousin who is using social media to trade â€œsexual favorsâ€ for some concert tickets, then Carrot Creativeâ€™s Mike Germano admits to using BitTorrent to access media content, not because of convenience, but because it is â€œfree.â€ Or as Hollywood studios might say, because you want to steal it.
Carrot Creative chief Mike Germano seems to be polarizing OMMA Socialâ€™s privacy panel, taking a hard line position that no one cares about control and privacy.Â
All the other panelists think itâ€™s kind of important, and one Surya Yalamanchili, Director, Product Marketing, SocialMedia.com, even bet Germano that even Facebook will be a little more controlled sometime soon.Â
â€œLetâ€™s just bet a ...
Mike Germano, co-founder and president of Carrot Creative, is on a short social leash these days.Â
The social media and marketing guru, who has used the platform to market a variety of brands successfully, including his own political career, says heâ€™s no longer allowed to post Twitter comments after a few libations.Â
â€œIâ€™m not allowed to tweet after ...
What keeps Don Steele, VP-digital marketing at MTV Networks Entertainment Group up at night? Aside from all the emails he receives from MTVâ€™s management about Twitter, itâ€™s the fact that the current obsession with the micro blogging platform may be taking energy away from other important social media outlets that is currently making a difference for MTVâ€™s brands.Â
â€œWait a minute, we have 1.8 million fans of â€˜South Parkâ€™ on Facebook that we havenâ€™t spoken about for ...
How do you create an online social community around a group thatâ€™s really only interested in your brand 16-weeks of the year?Â
That was the frank way Denise Sposato, director of communities at H&R Block, put the tax preparation brandâ€™s online social networking strategy. Itâ€™s been a learning process, she added, noting that H&R Block initially was â€œa little too entertainingâ€ in its social media approach, and that itâ€™s taken it a while to find the right ...
Wow, I had no idea what kind of pressure faces a corporate twitterer. Heck, until OMMA Social today, I didnâ€™t know there actually were corporate twitterers. But Iâ€™ve been getting a kick out of there views on their business, a very nascent one at that. But what really struck me, is how seriously theyâ€™re taking what some might see as a corporate lark, or a toe in the digital marketing waters.Â
â€œOne word can bring you down,â€ ...
Asked by OMMA Social moderator, and Knowledge Networks research guru David Tice, how each of the corporate twitterers extend their reach via Twitter, a platform that reaches â€œprobably less than 10% of the population,â€ Six Flagsâ€™ Billy Custer said, yes, but theyâ€™re the right 10%.Â
â€œPeople in advertising always talk about how you reach the influencers, and in my opinion, a large amount of those people are on Twitter, because they can use it to influence people.â€
Corporate twitterer David Pruner comes across as pretty authentic. The communicatiosn manager of Dunkinâ€™ Brands Inc. spoke in folksy terms to the crowd at OMMA Social, referring to the popular micro blogging platform as â€œthe Twitter.â€Â
He acknowledged that itâ€™s been a bit of a cultural struggle for a corporation that has â€œstandardsâ€ and â€œlayers involvedâ€ in everything it does, but he said the donut and coffee marketer has managed to suspend its need for control.
Thatâ€™s right, if youâ€™re a social media user, you can have your cake and eat it too. Especially if you follow amusement park Six Flags Twitter feeds.Â
â€œWe primarily talk about roller coasters and funnel cake,â€ said Bill Custer, social media agent at Six Flags, to a pretty big laugh from the attendees at OMMA Social.Â
But he wasnâ€™t kidding.0 Comments