• by Joe Mandese  @mp_joemandese, June 23, 2009

Wow, I had no idea what kind of pressure faces a corporate twitterer. Heck, until OMMA Social today, I didn’t know there actually were corporate twitterers. But I’ve been getting a kick out of there views on their business, a very nascent one at that. But what really struck me, is how seriously they’re taking what some might see as a corporate lark, or a toe in the digital marketing waters.

“One word can bring you down,” confided David Puner, communications manager at Dunkin’ Brands, and the man behind Twitter feed Dunkin Dave.

“Those words in those tweets,I do understand the power in those words,” Puner added, “Each word has the power to bring you down.”

So how does he go about selecting which words to actually tweet. Well sometimes it comes straight out of the promotions Dunkin Donuts is offering that day. Other times, it could be something as pedestrian as the weather outside.

“I can talk about how freezing cold it is outside,” Puner shared about the tweet influence of working out of Dunkin Donuts Canton, Mass., headquarters.