• by Joe Mandese  @mp_joemandese, June 23, 2009

Asked by OMMA Social moderator, and Knowledge Networks research guru David Tice, how each of the corporate twitterers extend their reach via Twitter, a platform that reaches “probably less than 10% of the population,” Six Flags’ Billy Custer said, yes, but they’re the right 10%.

“People in advertising always talk about how you reach the influencers, and in my opinion, a large amount of those people are on Twitter, because they can use it to influence people.”