Corporate twitterer David Pruner comes across as pretty authentic. The communicatiosn manager of Dunkin’
Brands Inc. spoke in folksy terms to the crowd at OMMA Social, referring to the popular micro blogging platform as “the Twitter.â€
 He acknowledged that it’s been a bit of a cultural struggle for a
corporation that has “standards†and “layers involved†in everything it does, but he said the donut and coffee marketer has managed to suspend its need for
control.
 “What we knew was that
whoever the person was that would be tweeting for us, basically had to be empowered, and couldn’t have anyone breathing down his neck,†Pruner said.
 That’s a good thing for Pruner, who also happens to be the guy
tweeting for Dunkin’ Brands.
 “You have to trust the one who tweets,†he said.
