by Nina Lentini on Nov 29, 3:48 PM
"The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content."
by Nina Lentini on Nov 29, 9:09 AM
"Programmatic is fantastic, but programmatic will never be standing in front of you kind of choked up. It's nice to have this human element when you get into this part of experiential marketing."
by Nina Lentini on Nov 28, 4:11 PM
"We thought that bringing all of the great Japanese luxury brands together and celebrating that would be something really special and give us the ability to carve out a time and a place and build some excitement around Japanese design."
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