• Digital Influencers? Celebrities perhaps need not apply
    Celebrities might seem to be obvious choice to be digital media influencers in selling products and services. But in reality it may not be the case.Speaking at the OMMA Denver event, Scott Linzer, vp of owned media of iCrossing said: “When the data comes in the celebrities do worst for the KPIs than non-celebrities.”He says it’s important to know who is consuming and who your audience is. “At the end of the day, it’s a wide net that need to be thought out... [Consumers] are learning to say, ‘it’s a celebrity message, why do I care?’” Linzer says ...
  • Monday Through Friday Morning Quarterbacking
    Chuck Olney's official title is director of business development, sports authority field at Mile High, Denver Broncos Football Club, but his informal title is "quarterback." At least that's how he described his role from a media and marketing perspective. "My job is to play quarterback with all the different types of assets the Broncos have -- the stadium has," he said during the opening keynote at OMMA Denver this morning. By assets, Olney meant the organic media the stadium and the football franchise have in reaching fans, including social media feeds, but also its conventional "radio, TV and outdoor" advertising ...
  • All That Jazz = All Those Eyeballs
    Asked by moderator Suzanne Corriell what "jazzes" her about programmatic, IMM Executive Creative Director Corien de Jong said, it's all about the eyeballs. "The programmatic solution has given our creative a lot of eyeballs and those eyeballs are very targeted," she explained, adding. "Andt that is one of the most jazzy things about programmatic." The rest of the panel said they were equally jazzed about the efficiency programmatic provides in terms of reaching consumers. Red Door Interactive Display and Social Paid Media Manager Emily Spears said the bounty of new programmatic "partners" has put her in a position to "test ...