Actually, that's probably not the right metaphor, but you know, what with new James Bond flick "Skyfall" opening this weekend, I couldn't resist. But Martini Media's new native formats are likely to cause a stir, and maybe shake things up, because they're another example of advertising syndicating content to engage audiences on behalf of brands.
Pivotal Research Group's Brian Wieser likes to call it as he sees it, and sadly for premium online publishers, he just doesn't see it for them. During a keynote presentation at OMMA Premium Display in New York, Wieser made the case that online publishers are more or less between a rock and a hard place, because there's simply not much on the horizon that will stimulate any real growth in their marketplace.
For all the noise surrounding display's RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president of the Online Publishers Association, has the data to prove it. And she presented it for the first time during this morning's OMMA Premium Display conference in New York.
Some industry insiders might malign banner ads, but not Daniel Ambrose, managing partner of Ambro.com Corp.
Smartphones are everywhere, but that doesn't mean we're in the "year of mobile," says David Payne, chief digital officer of Gannett.