Commentary

Advertisers Are Now Developers

  • by , Staff Writer, October 27, 2011

David Kidder is echoing the wisdom of an anonymous Facebook VP who said "advertisers are now developers."  Advertising as app development: a brave new world, but also one that's considerably more demanding in terms of resources, time commitment, and necessary expertise on the part of advertisers.

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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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