Username
Password
Remember me
Forgot your password?
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
If you're already a paid subscriber, please sign-in.
Password Forgot?
Log in if you are already a member
Carla Bourque of Buddy Media recounts a campaign for Pretzel Crisps that grew their Facebook fan base from 6,000 to 45,000, and achieved a coupon redemption rate of 16%.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.