Commentary

The Good, The Bad, And The Ugly Of Social Media: Amex Case

  • by , Staff Writer, October 27, 2011

Some friendly disagreement about Amex's "Link, Like, Love" social media campaign. Doug Chavez, VP of marketing for RadiumOne, says "Link, Like, Love" is one of the most successful social media campaigns he's ever seen.  Clara Shih, CEO of Hearsay Social, broadly agrees but says "it's scary for consumers because they have all their data."

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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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