Commentary

First Party Data Lessons Learned

Megan: Hindsight’s a beautiful thing. What big lesson have you learned regarding first party data?

Kielley: Over-personalization. We accidentally sent a VIP ticket email for early 90s female singer who is very difficult to WWE audience by accident but it performed really well. Total, total F-up. Opened my eyes about concept of generalizing about what people like. The data I know is not necessarily the most important.

Joyce: More education, top down, is important to get earlier on. Easier to get additional tools and investments.

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