Agenda

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Sunday, March 11

Monday, March 12

8:00 AM
Registration & Breakfast
Day 1: Mapping the Customer Journey We open the brand summit with the customer, how she makes her way to your brand and product, gather information and intent from the many channels of media she consumes? How are marketers making reliable connections across those channels? And how do you build and act on the map of her journey once you get one?
1:00 PM
Lunch
Golf at Barton Creek: Fazio Foothills Course
Hill Country Winery Tour
Tennis

Tuesday, March 13

8:00 AM
Breakfast
Day 2: The ROI Equation The heat is on marketing executive to prove out ROI on every spending decision. On Day 2 we explore how brands are doing the math - what to measure, how to define success and how to attribute and learn from results.
1:00 PM
Lunch
Golf at Barton Creek: Fazio Canyons Course
Bike Tour at Lady Bird Lake
Pool Outing at Omni Barton Creek

Wednesday, March 14

8:00 AM
Breakfast
Day 3: Brand Side Story. Data and accountability meet customer experience and brand storytelling as we cap off the Summit focusing on the art and science of content. How is data informing both where we tell brand stories but also how and what we tell? Should brands aspire to be entertainers in order to break through the ad noise? And how does the return to story and content square with the new emphasis on accountability and ROI?
11:30 AM
Conference Concludes