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Tuesday, March 7

Wednesday, March 8

7:00 AM
Registration Opens
Day 1: Building The Cross-Channel Experience

What does the new watchword of 2017, “consumer experience” really mean to your brand and customers. We open the Brand Marketers Insider Summit by breaking this concept down. How do marketers define the “experience” they want for their own customers? How do you organize internally to execute an experience strategy? And what engagement tactics are working best across the many available touchpoints?

8:00 AM
Breakfast
8:15 AM
9:00 AM
MC
Steve Smith , Editorial Director, Events , MediaPost 
9:15 AM
In little more than a decade, Indeed.com has grown to become the most trafficked jobs site in the world. It takes its advertising tagline “How The World Works” seriously, as the company has expanded to more than 60 countries and 28 languages. We explore with its marketing chief  Paul D’Arcy how the brand maintains its identity, user experience and marketing strategies across both channels and scores of national borders.
Interviewee
Paul J. D'Arcy , SVP, Marketing , Indeed 
Interviewer
Joe Mandese , Editor-in-Chief , MediaPost 
9:45 AM

As brands connect with consumers across so many paid, earned and owned touchpoints, marketers talk increasingly about how their customers “experience” the brand. But what does that mean to the marketers executing the vision? Is this about personalized encounters across every touchpoint? Synchronization of omnichannel engagements? A unified brand voice? How are these executives defining and deploying this more unified cross-channel approach to branding, anyway? 

 

Moderator
Bryan Boettger , Principal & Lead Strategist , Estate Four 
PanelistS
Robert Davidman , CMO , RubyLife 
Olga Pronin , Marketing Manager , Wham-O 
Ron Weber , Senior Marketing Manager: Acquisition , Quicken Inc. 
10:30 AM
In just a few years the upstart clothing brand Mizzen & Main has seen explosive growth by leveraging every imaginable marketing channel in careful syncopation. From creative e-commerce strategies supported by constantly evolving digital advertising, to rapidly growing wholesale distribution, to in-person events such as trunk shows and pop-up shops is running on all cylinders. Along the way, the company measures everything along the way to ensure efficiency and find marketing success on a fraction of the budget of most brands.
PresenterS
Jen Blackman Lavelle , Chief Marketing Officer , Mizzen+Main 
Kevin Lavelle , Co-Founder , Mizzen & Main 
11:00 AM
Consumer experience is all about the engagement not the traditional impression. Across social, mobile, retail, email, messaging and more, truly interacting with the always-connected consumer requires exchanges of genuine value, authentic conversations, anticipating and fulfilling needs. Several marketers share their best practices for building an engagement strategy and executing successful tactics.
Moderator
John Trahar , Founder/Strategic Creative Lead , Greatest Common Factory 
PanelistS
Jordan Finger , VP, Growth Marketing , Freshly.com 
Andy Nelson , VP of Social Media , Conill 
Freeman Setrana , Digital Marketing Manager, Paid Media - Online Marketing , The Home Depot 
11:45 AM
Voice technology could be a Trojan Horse for a much bigger impact to our lives and jobs. Are we prepared for the coming changes?
Presenter
Ben Gaddis , President , T3 
12:00 PM

What Does an Experience strategy Look Like? - Bryan Boettger, Principal & Lead Strategist, Estate Four
Reorganizing For a Cross Channel Future - Freeman Setrana, Digital Marketing Manager, Paid Media - Online Marketing, The Home Depot
Engagement Strategies That Work - John Trahar, Founder/Strategic Creative Lead , Greatest Common Factory 

1:00 PM
Lunch
1:10 PM
Golf at Barton Creek: Fazio Foothills Course
Hill Country Winery Tour
Tennis at Omni Barton Creek
6:30 PMVeranda
7:30 PMVeranda

Thursday, March 9

7:30 AM
Registration Opens
Day 2: Data, Measurement, Attribution Tracking both customers and your marketing 24/7 requires a new generation of measurement techniques and technology, which we explore on Day 2. Should you automate marketing via single point solutions or a single stack? How can marketers take baby steps towards an attribution model? What can they do with that shiny new DMP?
8:00 AM
Breakfast
8:15 AM
8:45 AM
The introduction of VISA’s digital payment product VISA Checkout gave this legendary big brand marketer new insight into individual behavior that fundamentally recreates its approach to advertising and marketing spend. From data collection to visualization and attribution, sharing with partners to building a martech stack in-house, Global Innovation Marketing and Analytics Leader Jessica Williams shows us how user level data changes everything.
Interviewee
Jessica Williams , Global Innovation Marketing & Analytics Leader , VISA 
Interviewer
Steve Smith , Editorial Director, Events , MediaPost 
9:15 AM
To go for point solutions or to go all-in on a single stack? That is the question around automating marketing functions for organizations large and small. We ask both marketers and vendors to explore how to map the answer to this core question against the needs of specific businesses. How does the answer depend on your own category, customer base, channel presence and organization?
Moderator
Joe Mandese , Editor-in-Chief , MediaPost 
PanelistS
James Brohamer , Brand Manager , Overstock.com 
Jessie Dawson , Sr. Marketing Manager, Technology and Innovation , Dell Technologies 
Allysson Reagan , Director, DRM and Email Marketing , Angie's List 
Jason Smith , Director of Customer Engagement , Holt Cat 
10:00 AM
A holistic approach to marketing, customers, media requires a similar approach to measurement, allocation and optimization. But attribution modeling in an organization often seems overwhelming – requiring high and mid-level buy-in and overcoming massive organizational inertia. Lets break this down. 3 Day Blinds markets across all possible channels. CRO Dan Williams explains how the company built a model that accounts for the complex interactions between his digital and offline marketing spend.
Presenter
Dan Williams , CRO , 3 Day Blinds 
10:30 AM
So you got yourself a sparkling new data management platform that is supposed to pull together inputs of all sorts to drive everything from ad buying to CRM? But where do you start in making something of this new machine. Lenovo uses data to drive media buys not only across channels but global borders as well. Its Director of Global Digital Marketing explains how it it works.
Presenter
Gary Milner , Director, Global Digital Marketing , Lenovo 
11:00 AM
Publishers Clearing House (PCH) sits on a treasure trove of 1st party data – over 110 million US profiles with hundreds of data points appended to each. Learn how PCH uses this data to Identify high value sources for new acquisition and high value segments for re-engagement. In addition, discover how PCH has shifted toward a data-driven attribution methodology to more accurately attribute credit to media channels driving conversions and revenue.
Presenter
Jason Zeller , Director, Digital Marketing and Acquisition , Publishers Clearing House 
11:30 AM
As Panera Bread Company takes on new competitors in the casual but quick dining space, its marketers are rethinking how it coordinates loyalty programs, media buying and consumer insights. We explore how company marketers from different departments and cities are creating a data sharing team that reaches across silos and disciplines.
IntervieweeS
Rob Cohen , Cafe Strategy & Insights Sr. Manager , Panera Bread 
Carol Wolowic , Senior Manager, Media , Panera Bread 
Interviewer
Steve Smith , Editorial Director, Events , MediaPost 
12:00 PM
As connected sensors move from phone to wrist, to shirts, shoes and glasses, the level of intimacy between marketer and consumer becomes as promising as it is harrowing. What are the costs/risks of getting that close to your customer?
Presenter
Ly Tran , Chief Media Officer , Proof Advertising 
12:15 PM

Stack or Point? - Allysson Reagan, Director, DRM and Email Marketing, Angie's List

Attribution: The Primer - Dan Williams, CRO, 3 Day Blinds

Cross-Device Tracking - Ly Tran, Chief Media Officer, Proof Advertising

1:00 PM
Lunch
1:10 PM
Golf at Barton Creek: Fazio Canyons Course
Bike Tour at Lady Bird Lake
Pool Outing at Omni Barton Creek
6:30 PMParkside, downtown Austin
7:30 PMParkside, downtown Austin

Friday, March 10

7:30 AM
Registration Opens
Day 3: Content/Native Cross-channel marketing requires content that is responsive to a range of channels, screens and ultimately consumer need. We round out the Summit exploring what a consumer-centric strategy looks like and how to leverage the native distribution channels available.
8:30 AM
Breakfast
8:45 AM
W Hotels is more than just the shining star in Starwood’s portfolio of hotels and resorts—it’s also a luxury lifestyle brand that caters to a young, wealthy and trendy crowd. In fact, according to Lauren Travis, Area Director of Marketing, Central Region, most of W Austin’s business comes from local consumers in the Texas capital, requiring the hotel chain to target and plan its marketing messages accordingly. In this keynote Q&A, Travis will reveal how she reads the tea leaves from W Austin’s marketing mix to drive traffic to the restaurant, bar, pool and spa— the hotel’s primary offerings for locals.
Interviewee
Lauren Travis , Area Director of Marketing, Central Region , W Hotels 
Interviewer
Ross Fadner , Director, Event Programming , MediaPost 
9:15 AM
Content may be king as digital channels bring brands closer to their customers, but it takes a village to create the material necessary to populate these diverse touchpoint. Brands can’t do it themselves. How are marketers building, buying, outsourcing and crowdsourcing this monstrous task? Who are they using internally, among agencies, vendors, customers? And how do they ensure that this village of authors stays on message and maintains consistent customer experiences?
Moderator
John Ellett , CEO and Founder , nFusion 
PanelistS
Chuck Gannon , Corporate Advertising Manager , L.L. Bean 
Kristen Nolter , SVP of Brand and Integrated Marketing , HomeAway 
Ryan Pitylak , Chief Executive Officer , Unique Influence 
James Shani , Founder/CEO , Madison+Vine 
10:00 AM

Customer-Centric Content Strategy - John Ellett, CEO and Founder, nFusion

Overcoming Native Content Distribution Challenges - Ryan Pitylak, Chief Executive Officer, Unique Influence 

11:00 AM
Conference Concludes