Lake Tahoe, CA

Melanie Mitchell

Search Marketing and Content Marketing Leader

Meet Melanie at:

Panel: Content As a Strategy
Date/Time: 9:15 AM

As reach gets harder to assemble and buy via conventional media, the role of content and its distribution has moved to the center of many brands’ marketing strategies. We explore with very different brand categories how they are putting consumer education and content development at the heart of their brand identity. Likewise, as native and social channels expand, how are they leveraging paid and earned media to distribute their richer stories?

← Back to speaker list

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.