Lake Tahoe, CA

Luke Droulez

Parachute Home CMO

Luke Droulez is the Chief Marketing Officer for Parachute, the fast-growing bedding and bath essentials brand based in Venice Beach. As the company’s first hire, Luke utilizes historical insights and data from every facet of the business to direct online and offline marketing for the brand. He oversees all demand generation for the company, leading brand awareness, establishing content leadership and marketing analytics.

Before joining Parachute, Luke worked in trading at both UBS and IMC Financial Markets.

Luke graduated magna cum laude from Carnegie Mellon with a Bachelor of Science in Business. He’s an avid traveler, surfer and food truck patron.

Meet Luke at:

Cracking the DTC Code: What Direct Brands Can Teach Us
Date/Time: 11:30 AM

Fueled by performance advertising, an obsession with analytics, and scrappy identities, a new generation of direct-to-consumer (DTC) companies are seeing wild growth. What do legacy brands have to learn from this ability to build brand quickly and entirely from digital? Have they cracked the code for balancing branding ands performance, for building real relationships with customers? If so, fine? But does any of this scale?

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