Lake Tahoe, CA

Amy Bartle

Tax Act Head of Media

Amy currently leads consumer-facing paid media for TaxAct, a subsidiary of Blucora.  Specializing in full-funnel media planning and optimization for over 15 years, she relentlessly seeks to exploit media synergies in the “messy middle”, where top of funnel and bottom funnel initiatives need to mesh to drive performance for brand and performance metrics.

Prior to TaxAct, Amy oversaw media for Belk, a regional department store retailer, and filled many marketing roles at La Quinta Inns & Suites, an international limited-service hotel company.  During her tenure at La Quinta, Amy filled such diverse roles as director of revenue management, e-commerce director, revenue analyst, national brand management and ultimately media director.

Outside of work hours, Amy enjoys kayaking, SUP, and hanging out with Kodi and Tucker, her two unruly dogs.

Meet Amy at:

Where Does Branding Fit In A Data Driven World?
Date/Time: 9:45 AM

How are marketing strategists planning to grow their brand when a data and analytics culture seems obsessed with performance? Our panel of marketers share how their budgets, marketing and ad mix aim to grow the brand, not just make their numbers. How are they selling the idea internally, organizing their teams, and broadening their KPIs to measure for brand growth?

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