Lake Tahoe, CA

Amy Bartle

Tax Act Head of Media

Amy currently leads consumer-facing paid media for TaxAct, a subsidiary of Blucora.  Specializing in full-funnel media planning and optimization for over 15 years, she relentlessly seeks to exploit media synergies in the “messy middle”, where top of funnel and bottom funnel initiatives need to mesh to drive performance for brand and performance metrics.

Prior to TaxAct, Amy oversaw media for Belk, a regional department store retailer, and filled many marketing roles at La Quinta Inns & Suites, an international limited-service hotel company.  During her tenure at La Quinta, Amy filled such diverse roles as director of revenue management, e-commerce director, revenue analyst, national brand management and ultimately media director.

Outside of work hours, Amy enjoys kayaking, SUP, and hanging out with Kodi and Tucker, her two unruly dogs.

Meet Amy at:

Where Does Branding Fit In A Data Driven World?
Date/Time: 9:45 AM

How are marketing strategists planning to grow their brand when a data and analytics culture seems obsessed with performance? Our panel of marketers share how their budgets, marketing and ad mix aim to grow the brand, not just make their numbers. How are they selling the idea internally, organizing their teams, and broadening their KPIs to measure for brand growth?

← Back to speaker list

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.