Lake Tahoe, CA

Amy Bartle

La Quinta Inns & Suites Director, Integrated Media

Moving from hospitality management to marketing, Amy Bartle’s experience in hospitality management, marketing and media has built expert competencies in the complementary disciplines of guest experience, revenue generation, brand management and media strategies.

During Amy’s time at La Quinta Inns & Suites, she has had such diverse roles as Divisional Revenue Manager, Director of Revenue Segmentation, National Marketing Director, Brand Director and Director of Media & Digital Marketing.  Prior to La Quinta, she held hospitality operations management positions with Red Lion Hotels, Sheraton and Holiday Inn.

Meet Amy at:

Where Does Branding Fit In A Data Driven World?
Date/Time: 9:45 AM

How are marketing strategists planning to grow their brand when a data and analytics culture seems obsessed with performance? Our panel of marketers share how their budgets, marketing and ad mix aim to grow the brand, not just make their numbers. How are they selling the idea internally, organizing their teams, and broadening their KPIs to measure for brand growth?

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