Leah ChandlerDiscover Puerto Rico CMO
Leah is the Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. As CMO, Leah is charged with providing strategic marketing leadership for the organization; responsible for the oversight of the DMO’s paid media, creative, public relations, brand development and management, and digital strategy.
Prior to her move to San Juan, Leah was the Chief Marketing Officer for Explore Branson, where she led the growth of the community’s tourism industry for five straight years, repositioning the destination’s brand and posting back-to-back years of record ROI for the organization’s marketing program. In previous years, Leah led the Missouri Tourism account at H&L Partners, the agency of record for the Missouri Division of Tourism. In this role, Leah developed and guided the strategic direction of the Division’s marketing, managing paid and earned media, creative and interactive development, and campaign implementation. Leah led Missouri Tourism’s brand repositioning effort in 2013, introducing a new brand identity and corresponding campaign featuring “Enjoy the Show.”
Leah is a veteran of the travel and tourism industry, having directed the Indiana Tourism account for five years prior to joining H&L Partners. Leah’s advertising and marketing experience in the tourism and travel sector also includes The Indianapolis Zoo, Caesar’s Casino, St. Elmo Steakhouse and the Indiana Department of Natural Resources.
Meet Leah at:
Case Study: How to Break Through a Sea of Sameness
Date/Time: 11:00 AM As individuals we’re taught to be self-aware. It’s equally important to apply this to our brands. For many brands this process begins with research. Data is everywhere and easy to acquire, but using it to drive growth and return on investment can feel out of reach. In this session, Leah Chandler of Discover Puerto Rico, will share how she is navigating through a sea of data noise to identify Puerto Rico’s perception issues and preparing for a remarkable takeover story.