Lake Tahoe, CA

Megan Harris

SYZYGY Managing Director, NA

Megan Harris is Managing Director of SYZYGY North America, which is partially owned by WPP. Megan moved to lead SYZYGY’s New York office after nine years with Razorfish, where she headed media in the EMEA region and sat on the Razorfish Board of Europe. She has won numerous awards for her work with brands such as Starwood Resorts, Ralph Lauren, Mondelez, and Avis. A gifted communicator and thoughtful millennial leader with deep insights into digital marketing, Megan’s thought leadership has appeared in the trade press on both sides of the Atlantic. She has delivered keynotes, hosted conferences, and sat on executive panels at numerous conferences and events.

Meet Megan at:

Mining First Party Gold: Building A Marketing Data Strategy
Date/Time: 9:30 AM

Marketers need to take the wheel of data and tech. But how are brands thinking strategically about assembling first party data in a unified way, perhaps building customer data platforms (CDPs) and making strategy drive the stack rather than the other way around?

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