V12 Data has expanded its email append database by 23%. It now contains 245 million records.
Using a postal address, V12 appends matching, permission-based email addresses at the individual or household level.
Permission-based messages are sent to all matches, the company says. In addition, “non-opted out” email addresses are added to the client’s file.
Email marketing databases degrade by 22% every year, according to Michelle Taves, EVP of data strategy & product management for V12 Data.
"Although email appending is one of the fastest and most accurate ways to add emails to customer lists, many brands are not using it often enough or even at all,” she states.