- Einstein Goes Live, Teams Up With Watson
Email Marketing Daily, Jess Nelson - Tuesday, March 7, 2017
Salesforce announced the release of Einstein -- a layer of artificial intelligen ...
- RedPoint Global Launches Customer Engagement Hub
Email Marketing Daily, Jess Nelson - Tuesday, March 7, 2017
Data management company RedPoint Global announced the release of a new custom ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product Marketing
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time data provider Neustar named media and marketing vet Julie Fleischer ...
- Bluecore To Announce Rebrand At eTail, Launch New RTIM Platform
Email Marketing Daily, Jess Nelson - Friday, February 24, 2017
Bluecore will officially rebrand from an email marketing company to a Re ...
- A.S. Watson Group Partners With Rubikloud, Invests $70M In Big Data
Email Marketing Daily, Jess Nelson - Monday, February 6, 2017
The largest health and beauty retailer in Asia and Europe has partner ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- Business Email Marketing Is Moving On -- Opt-In Or Ship Out
EuroMail, Sean Hargrave - Wednesday, December 21, 2016
The DMA announces its fight against the new ePrivacy draft rules, whi ...
- Continuously Building a Better Mousetrap
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- Picking an Attribution Model
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
There are many attribution models that can be deployed by your bra ...
- Poor Data Costs UK Companies 6% Of Turnover
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
Around 6% of annual revenue is being lost through poor quality dat ...
- Data Replacing Demographics Is Making FMCGs Sell Direct
London Blog, Sean Hargrave - Monday, November 21, 2016
Demographics are too general, but they're all the FMCGs have unless th ...
- How To Win Back Disengaged Subscribers
Email Marketing Daily, Jess Nelson - Friday, November 4, 2016
Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kolla ...
- Double Opt-In Makes For Better Qualified Lists
Around The Net In EU Email Marketing, Sean Hargrave - Monday, October 24, 2016
The double opt-in process will often result in higher-quality recipients and list ...
- GDPR Is Inevitable -- Email Marketers Should Rejoice, Then Repermission
EuroMail, Sean Hargrave - Friday, September 30, 2016
The regulator has made it clear that there is no choice ov ...
- Advertisers Must Learn How To Use Data
Data and Targeting Insider, Laurie Sullivan - Thursday, September 29, 2016
The future of brand advertising and targeting resides in data, but t ...
- Microsoft Ignite: How Algorithms, The Cloud, IoT And Data Are Changing Cloud Computing
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
Algorithms, the cloud, the internet of things, and data — a combinati ...
- Market For Big-Data Management Tools Expected To Grow By Double Digits
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
A new Forrester report projects that the market for tools for managi ...
- Can Email Marketers Be Expected To Be GDPR Ready Before The Regulator?
EuroMail, Sean Hargrave - Monday, September 12, 2016
The DMA is checking up on businesses' progress in preparing for GD ...
- Marketers' Ability To Use Data Gains Sophistication
Research Brief, Jack Loechner - Thursday, September 8, 2016
U.S. marketers reported record levels of confidence in the practice of data-driv ...
- Oracle Launches Audience Data Marketplace
Email Marketing Daily, Jess Nelson - Tuesday, August 16, 2016
Oracle announced the launch of a new B2B data marketplace on Frid ...
- A People-Based Data Renaissance Is Underway -- And It's About Time!
MAD London, Katie Field - Thursday, August 11, 2016
Integrating offline data with online data is fast becoming a much-needed reali ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connect ...
- Quality Always Beats Quantity In Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 13, 2016
It might be tempting to send your company's latest newsletter to everyo ...
- ICO Statement Shows Continued Commitment To UK Privacy Law Update
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
The ICO's role has always involved working closely with regulators in oth ...
- Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is Control
EuroMail, Sean Hargrave - Wednesday, June 29, 2016
People are nearly ten times as willing to swap an email addre ...
- Sorry, Email Marketers -- The Public Just Doesn't Trust You
EuroMail, Sean Hargrave - Monday, June 27, 2016
Three in four consumers think that brands do not treat data proper ...
- Brexit -- It's Business As Usual For Email And GDPR Compliance
EuroMail, Sean Hargrave - Friday, June 24, 2016
Brexit does not affect email marketers' need to be GDPR-compliant within t ...
- B2B Email Marketers: Brace -- And Start Spring Cleaning Now
EuroMail, Sean Hargrave - Wednesday, June 22, 2016
Cleaning lists will improve open and click-through rates, and in two yea ...
- Microsoft Purchase Of LinkedIn Is A Data And Advertising Play
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
Microsoft is buying LinkedIn for $26.2bn in a deal that the t ...
- Two Years To Go Until GDPR Becomes The Law
Around the Net In MAD London, Sean Hargrave - Thursday, May 26, 2016
On 25 May 2018 the General Data Protection Regulation (GDPR) will co ...